How Audiences use the internet

How Audiences Use the internet --------------------------------------------------------------

This sheet is in resources (on the macs) in the folder WEB DESIGN. Copy the answers into your sketchbooks

1.    Article “ Lazy Eyes” – here http://www.slate.com/id/2193552/. Answer the following questions:

a.    What 6 things should you do to get a reader’s attention?

b.    What is an informavore according to this article?

c.     According to the article, how much slower are we at reading computer screen text than printed text? (He quotes Nielsen)

2.    Article “F-Shaped pattern for reading web content” – here http://www.useit.com/alertbox/reading_pattern.html. Answer the following questions:

a.    What does the article say are the three main components of the dominant reading pattern?

b.    How many people did they use in their tests?

c.     Draw a rough image of the pattern shown in the images

3.    In Media Studies we have traditionally divided audiences in terms of Age, Gender, Class, Wealth (DEMOGRAPHICS) and Lifestyle - which is called PSYCHOGRAPHICS. Copy or stick in the sheet on segmenting the audience into your sketchbooks.  Using this article http://philosophe.com/understanding_users/categorizing_users/ called “Categorizing your Audience”, List 3 other ways you could categorise your audience. Try to give a brief explanation.

4.    Finally, go to WEBSITES THAT SUCK http://www.webpagesthatsuck.com/index.html?linkid=subnav and choose THREE bad sites, giving the LINK and a brief sketch of the site, along with 50 words for each site on why the site is badly designed in your sketchbooks.

Try to use what you have learned here when planning and designing your own website.

Please also think about using some of these ideas when you come to write up your evaluation!